A few weeks ago, I was having a casual conversation with a family member at dinner—who happens to be the Chief Marketing Officer (CMO) of a massive $3 billion company.

I love to chat about business, marketing, and growth strategy at any chance I can so that I can learn from people who are a few steps more advanced than me. As we're chatting about how things are going, I start to notice something super interesting—her headaches sound a lot like the ones my smaller-scale clients have.

In fact, what I learned during that 2-hour conversation was:

the billion-dollar companies mirror the same exact challenges of those of us entrepreneurs operating earlier stage 6, 7, or 8-figure ventures.

There were a handful of distinct issues that I found fascinatingly similar!

If you've ever found yourself scratching your head, feeling utterly bewildered as to why your business perpetually teeters on the brink of financial ruin, let me tell you, you're not alone in that sinking feeling. I swear, every entrepreneur who's taken the plunge into the wild, unpredictable world of business ownership has ridden the rollercoaster of emotions, from the dizzying highs of success to the gut-wrenching lows of uncertainty. Picture those stomach-churning moments when cash flow seems to evaporate faster than a puddle under the blazing sun. It's enough to make you want to pull your hair out!

There's a whole host of reasons lurking beneath the surface of your cash flow woes: a broken business model with profit margins thinner than tissue paper, marketing messaging that's about as exciting as watching paint dry, a lack of diverse marketing efforts leaving your brand adrift in a sea of indifference, a sales strategy that resembles a leaky boat, taking on water faster than you can bail it out, or perhaps, just maybe, an owner (ahem, you) who's been a bit too liberal with the business credit card, splurging on things that don't quite move the needle.

So, here’s an interesting (and kind of funny) fact I recently came across: in 2023, the number of female CEOs in the S&P 500 finally outnumbered the number of CEOs named “John.” Yep, you read that right. It's a funny comparison but also a bit sad, right? Even though women have made some serious strides in leadership and the corporate world lately, there's still a long way to go.

Maybe you decided to start your own business to break free from the “old boys’ club” and make your own way. But guess what? There are still plenty of ways we women might end up holding ourselves back, even when we're trying to define success on our own terms. Let’s chat about some of the unique challenges you might face as a female entrepreneur and how to tackle them.

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What Does Success Mean to You? And why is it that some people “Make It” and others don’t? You can read my opinions on this topic in my recent blog article!